Course Name: Social Media Marketing

Course Description: This course will help participants harness the power of social media and give them an in-depth understanding of all social media platforms, the online marketing tools, segmentation capabilities, and metrics these channels offer. Participants will be able to employ social media marketing for a variety of businesses. They will learn to effectively reach and communicate with customers using social media, the importance of customer engagement, set-up pages, carry out and evaluate marketing campaigns.