Name: Dr Dara Sherwani

Education: PhD, MSc, MBA, BSc

Position: Founder

My mission is to deliver high-quality training and education to professionals in Iraq, conduct research that addresses the needs of both public and private sectors, and finally, bridge the gap between academia and industry.

Key skills include designing and running quantitative and qualitative user studies, statistical analysis using a range of parametric and non-parametric tests and qualitative analysis by in-vivo and descriptive coding, communicating results in writing and through presentations, and providing design recommendations.